Privacy policy

PRIVACY POLICY

Last Updated: 6th April 2026

OVERVIEW

The Pilates Princess operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Pilates Princess is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described.

This Privacy Policy is intended to comply with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you.

Personal information does not include anonymous or de-identified data.

We may collect and process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address
  • Financial information including payment card details, transaction details, payment confirmations and billing information (processed securely via third-party payment providers)
  • Account information including username, password, preferences and settings
  • Transaction information including products viewed, added to cart, purchased, returned, or exchanged
  • Communications including messages, emails, and customer support enquiries
  • Device information including IP address, browser type, device identifiers, and network data
  • Usage information including how and when you interact with the Services

PERSONAL INFORMATION SOURCES

We collect personal information from:

  • Directly from you when you create an account, place an order, or contact us
  • Automatically via cookies and similar technologies when you use the Services
  • Service providers acting on our behalf (e.g. payment processors, Shopify)
  • Third parties and partners where permitted by law

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

To:

  • process payments and fulfil orders
  • manage your account
  • arrange delivery and returns
  • personalise your shopping experience
  • provide customer support

This processing is necessary for the performance of our contract with you.

Marketing and Advertising

To:

  • send marketing communications (where permitted or with consent)
  • show relevant advertisements

You may opt out of marketing at any time.

Security and Fraud Prevention

To:

  • protect against fraud and unauthorised activity
  • secure accounts and transactions

Communicating with You

To:

  • respond to enquiries
  • provide updates about orders or services

Legal Obligations

To:

  • comply with applicable laws
  • enforce our Terms
  • respond to legal requests

HOW WE DISCLOSE PERSONAL INFORMATION

We may share your personal information in the following circumstances:

  • With Shopify and service providers (e.g. payment processing, shipping, IT services)
  • With marketing partners for advertising (where lawful)
  • When required by law or legal process
  • In connection with a business transfer (e.g. merger or sale)
  • With your consent or instruction

All third parties are required to handle your data securely and lawfully.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which processes personal data to provide and improve the Services.

Your information may be transferred to Shopify and its partners, including outside the UK.

You can review Shopify’s Privacy Policy here: https://privacy.shopify.com

THIRD-PARTY WEBSITES AND LINKS

We are not responsible for the privacy practices of third-party websites.

You should review their policies before providing personal data.

CHILDREN'S DATA

The Services are not intended for individuals under 18.

We do not knowingly collect data from children. If we become aware of such data, we will delete it.

SECURITY AND RETENTION

We implement appropriate security measures to protect your data.

However, no system is completely secure, and transmission of data is at your own risk.

We retain personal information only as long as necessary to:

  • fulfil the purposes outlined
  • comply with legal obligations
  • resolve disputes

YOUR RIGHTS AND CHOICES

Under UK GDPR, you have the following rights:

  • Right to Access – request a copy of your data
  • Right to Rectification – correct inaccurate data
  • Right to Erasure – request deletion
  • Right to Restrict Processing
  • Right to Data Portability
  • Right to Object to processing
  • Right to Withdraw Consent at any time

You may also:

  • opt out of marketing communications
  • request restriction of certain processing

To exercise your rights, contact us at:
info@thepilatesprincess.co.uk

We may need to verify your identity before processing your request.

COMPLAINTS

If you are unhappy with how we handle your data, please contact us first.

You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO) – https://ico.org.uk

INTERNATIONAL TRANSFERS

Your data may be transferred outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses
  • Transfers to countries with adequate protection

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated "Last Updated" date.

CONTACT

If you have any questions or wish to exercise your rights, contact:

The Pilates Princess
📧 info@thepilatesprincess.co.uk